Blended Family spirits is a new line of all natural liqueurs made by hand in Roswell, Ga. Using only the finest botanicals and locally sourced ingredients, the brand prides itself on being the only product line of its kind produced in the U.S.
Thus, Blended Family commanded a home grown look and feel that would evoke scenes familiar to Americana and vintage iconography to communicate quality. Think barn advertising, the Sears and Roebuck Catalog, vintage travel postcards and the like.
Combining a softer sans serif typeface that would feel at home on a hand painted sign, along with an upbeat script, the logo reinforces the idea of elements coming together to produce something authentic and natural. Paired with custom watercolor imagery, the labels are inviting and wholesome.
Design, art direction and copywriting by David Lukas Kühn