Oglethrope University established a new interdisciplinary program to engage students with customized curriculum, allowing them to explore the world through unique perspectives and filters of their own creation.
The brand for the A_LAB was developed to represent this modular approach to research and learning. The logo itself becomes a container for areas of study bolstered by a dynamic toolbox of textures, filters and jewel tones.
David Lukas Kühn, Concept and Art Direction.